Always Inspired

As the world quickly changed in 2020, we looked to launch a campaign that was sensitive to the time but also highlighted what people have always loved about our beer.

For decades, our company slogan was “Inspired Brewing,” so we took that and riffed on it: “Always Inspired.” The idea was to show why inspired beer tastes better, highlighting how the way we brew and conduct business creates a better product.

I helped brainstorm and ideate the campaign, as well as wrote copy for paid social posts, produced video advertisements with our creative team, and wrote radio ads. The campaign resulted in 150+ million impressions, more than 1 million clicks, and an engagement rate of more than 20%.

Here are videos and radio ads for the campaign that I helped concept and wrote the scripts for,