“How to pour the perfect pint of beer”

One of my favorite parts of creating content at Bell’s Brewery is the people I work with. They are experts in their field and passionate about sharing their knowledge with others. So, I thought it would be fun to try our hand at some content marketing and produced a video with our field quality specialist on how to pour the perfect pint of beer. We didn’t promote it much on social media, but over the past four years, it has garnered nearly 150,000 views and many of the comments are from people who found the video through search. It is our most viewed video to date on YouTube.