Measuring Snowfall with Two Hearted

In December 2022, I was taking some time off for the holidays when the blizzard of a generation was preparing to hit us. Being in the midwest, we love talking about snowstorms like this. An hour before the snow was about to fall, I had the idea to measure the snowfall using cans of our flagship beer, Two Hearted IPA. It required a lot of quick thinking, but happy with the result. It garnered more than 170,000 impressions, 13,000 engagements and 102,000 views.