Résumé
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Experience
Digital Content Manager
Bell’s Brewery
Manages the strategy, development, creation and execution of Bell’s brand marketing across owned, earned, paid and sponsored media in all formats, working with key internal, external and agency partners to share our story and drive engagement in fun, authentic and innovative ways.
Supervise and lead daily content creation for internal and external channels.
Management of the Digital Content Coordinator, overseeing direction of content, prioritizing workload, responsible for individual goal setting and career pathing to ensure team success.
Execute multimillion dollar paid media campaigns, building brand awareness through advertising on social media, native web, streaming TV, radio, sponsored content and SEM.
Leverage and analyze data to drive content and messaging optimization, including social listening, SEO and analytics from social media and company website.
Craft identities for new and established brands through visual and written content, including label and packaging copy, that connects with consumers on an emotional level.
Continually improve and innovate storytelling methods and strategy, focused on changing media landscape to deliver key company messages to new and current customers.
Comstock, Michigan | December 2021-Present
Digital Content Specialist
Bell’s Brewery Inc.
Developed and executed digital brand strategies across Bell’s social media accounts, earned, owned and paid media in conjunction with internal and external partners.
Co-managed social media accounts, including live video production and customer interactions.
Created cohesive brand strategies that brought campaigns to life on paid media, resulting in 153 million impressions, more than 1 million clicks and more than 20% engagement rates.
Led strategy and development with web design agency of brand landing pages for paid media.
Captured, edited and published photos and videos to tell Bell’s story through various channels.
Oversaw internal meeting announcing sale of company, helping to shape narrative through internal and external videos and contributing to founder’s letter to community.
Comstock, Michigan | May 2015 - December 2021
Political Reporter
MLive Media Group
Covered statewide politics and culture, helping coordinate special projects with 10 newsrooms which were integral in company’s transition from print-focused to digital-first news coverage.
Kalamazoo, Michigan | Feb 2012-March 2013
Statewide News Buzz Reporter
MLive Media Group
Lansing, Michigan | March 2013-May 2015
Multimedia Reporter
Kalamazoo Gazette
Kalamazoo, Michigan | Jan 2011-Feb 2012
Community Work
Communications Director: David Anderson for Mayor (campaign) 2019-2021.
Communications Advisor: Bobby Hopewell for Mayor (campaign) 2015-2018.
Communications Advisor: Kalamazoo Citizens for Community Transportation 2020-2021.
Board Director: Kalamazoo Symphony Orchestra, Marketing; DEI; and Strategic Planning subcommittees, 2020-present.
Community Advisor: Student Media Group, Western Michigan University 2018-present.
Board Director: Zion Lutheran Church 2021- present.
Co-Founder: NowKalamazoo 2020-2021.
Education
Master of Arts in Strategic Communication
Michigan State University
East Lansing, Michigan
2023 (expected)
Bachelor of Arts
Bachelor of Arts, Latin and History (Majors), Creative Writing (minor)
Western Michigan University
Kalamazoo, Michigan
2010
References
“Fritz has a highly creative mind and he constantly conceptualizes interesting ways to tell stories — always with effective communication for the audience in mind. His multimedia skills, eye for innovation, can-do attitude as well as his ability to navigate complex situations, both internally and externally, quickly made him one of MLive’s most valuable players. ”
“Fritz is detail oriented and often this skill allows him to find the missing “nuggets” that place great context to many of his content pieces. He is able to find the right words for the moment. He is such a strategic thinker, with a well-developed sense of situational awareness that he has used to help me from wandering into communications abyss. ”
“Fritz is an incredibly talented writer and communicator, and we rely heavily on him in all forms of communication both internally and externally in varying channels and mediums with varying audiences. He is strategic and collaborative — always considering the big picture and end user in any form of content or communication. He has a unique ability to assess complex business challenges and problems, and quickly determine creative and strategic ways to solve them. He uses his vast knowledge and skillset to creatively and effectively bring ideas to life, not only in concept — but fully into execution ensuring each touchpoint is carefully considered. ”